The New AffluentAs the real estate industry at large continues to evolve, the Sotheby’s International Realty brand is dedicated to evolving as well, working to ensure that our brand continues to resonate with the luxury consumer.

With a focus on the future, we are utilizing our unrivaled legacy as an indicator of where we are headed and by 2020 we are projecting unprecedented global brand growth. We will meet this goal by broadening our reach in terms of audiences and markets served and by oᴀering a personal touch point with the brand through each of our sales associates, increasing our engagement and relevancy with today’s luxury consumer.

The sales associates affiliated with the Sotheby’s International Realty brand are the best in the business, period. This report, “The New Affluent,” offers unique insights into the changing landscape of luxury consumers, real estate consumers, and the perception of the Sotheby’s International Realty brand.

Philip White

President & Chief Executive Officer
Sotheby’s International Realty Affiliates LLC

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